Mejor Precio garantizado | Envío Gratis a partir de 20€ | Recíbelos en casa

SELL OR NOT? JAZZTEL UNDER THE ORANGE SPOTLIGHT

SKU
9788417513832
SELL OR NOT? JAZZTEL UNDER THE ORANGE SPOTLIGHT
Precio especial 7,60 € Precio regular 8,00 €

Consultando disponibilidad...


¿Eres una institución o centro educativo?

¿Quieres comprar este producto después?
Añadir a deseados

Autor: MENDEZ SUAREZ MARIANO

Editorial: ESIC EDITORIAL

Año Public.: 2019

Encuadernación: OTROS

Novedades literarias Prosa poética Literatura juvenil

Detalles

Descripción:

Colección:

Núm.Col./Núm.Vol.: /

Núm.Edición: 1


SYNOPSIS (PART OF THE TEACHING NOTE) IN APRIL 2014 AFTER YEARS OF GROWTH IN CUSTOMER ACQUISITION AT RATES WELL ABOVE THE COMPETITION AND LARGELY AS A RESULT OF THIS; JAZZTEL A SPANISH COMPANY WHOSE MAIN LINE OF BUSINESS IS THE RENTAL AND OPERATION OF BROADBAND (BB) TELECOMMUNICATIONS NETWORKS NEWS CAME OF A POSSIBLE TAKEOVER BID BY ORANGE (FRANCE TELECOM). ONE OF THE EXECUTIVES OF THE COMPANY (JUAN) CONSIDERED THAT THE BUSINESS MODEL HAD RUN ITS FULL COURSE AND THAT IT WAS TIME TO SELL. IN CONTRAST ANOTHER OF THE EXECUTIVES (JULIA) THOUGHT THAT IT WAS POSSIBLE TO ADAPT TO THE NEW CIRCUMSTANCES ALTHOUGH WITH LOWER GROWTH AFTER THE CHANGES IN THE MARKET DUE TO: (A) THE MASSIVE INTRODUCTION OF THE NEW FIBRE OPTIC TECHNOLOGY; (B) THE COMPETITORS’ STRATEGY OF CONCENTRATION; (C) THE DROP IN MARKET GROWTH RATES AND ALSO IN JAZZTEL ITSELF; AND THAT IF THEY HAD TO SELL IT HAD TO BE AT A FAIR PRICE FOR THE SHAREHOLDER. AGAINST THIS BACKDROP ELENA IN CHARGE OF MARKET INTELLIGENCE HAD TO MAKE A RECOMMENDATION TO JULIA INDICATING WHETHER THE POSSIBLE OFFER WOULD BE A WISE MOVE OR NOT ON THE BASIS OF THE ECONOMIC VALUATION OF THE COMPANY´S BB CUSTOMERS CUSTOMER LIFETIME VALUE (CLV) AND ITS PORTFOLIO CUSTOMER EQUITY (CE) AND JUSTIFY HER DECISION BASED ON EXPECTED MARKET CIRCUMSTANCES. LEARNING OBJECTIVES 1. TO EXPLORE THE IMPACT OF MARKETING DECISIONS ON STRATEGIC AND FINANCIAL PLANNING AND THE CONTRIBUTION OF SHAREHOLDER VALUE. 2. TO UNDERSTAND THE IMPORTANCE OF CUSTOMER VALUATION IN ORDER TO FOCUS ACQUISITION AND RETENTION MARKETING STRATEGIES. 3. TO DISCUSS THE IMPORTANCE OF RETENTION RATES AS A SOURCE OF VALUE. 4. TO CALCULATE THE CLV AND CE OF A CUSTOMER PORTFOLIO AND INTERPRET ITS MEANING.

Autor: MENDEZ SUAREZ MARIANO
Año publicación: 2019
Audiencia: SIN CALIFICAR
Formato:
Editorial: ESIC EDITORIAL
ISBN: 978-84-17513-83-2

Colección:

Núm.Col./Núm.Vol.: /

Núm.Edición: 1


SYNOPSIS (PART OF THE TEACHING NOTE) IN APRIL 2014 AFTER YEARS OF GROWTH IN CUSTOMER ACQUISITION AT RATES WELL ABOVE THE COMPETITION AND LARGELY AS A RESULT OF THIS; JAZZTEL A SPANISH COMPANY WHOSE MAIN LINE OF BUSINESS IS THE RENTAL AND OPERATION OF BROADBAND (BB) TELECOMMUNICATIONS NETWORKS NEWS CAME OF A POSSIBLE TAKEOVER BID BY ORANGE (FRANCE TELECOM). ONE OF THE EXECUTIVES OF THE COMPANY (JUAN) CONSIDERED THAT THE BUSINESS MODEL HAD RUN ITS FULL COURSE AND THAT IT WAS TIME TO SELL. IN CONTRAST ANOTHER OF THE EXECUTIVES (JULIA) THOUGHT THAT IT WAS POSSIBLE TO ADAPT TO THE NEW CIRCUMSTANCES ALTHOUGH WITH LOWER GROWTH AFTER THE CHANGES IN THE MARKET DUE TO: (A) THE MASSIVE INTRODUCTION OF THE NEW FIBRE OPTIC TECHNOLOGY; (B) THE COMPETITORS’ STRATEGY OF CONCENTRATION; (C) THE DROP IN MARKET GROWTH RATES AND ALSO IN JAZZTEL ITSELF; AND THAT IF THEY HAD TO SELL IT HAD TO BE AT A FAIR PRICE FOR THE SHAREHOLDER. AGAINST THIS BACKDROP ELENA IN CHARGE OF MARKET INTELLIGENCE HAD TO MAKE A RECOMMENDATION TO JULIA INDICATING WHETHER THE POSSIBLE OFFER WOULD BE A WISE MOVE OR NOT ON THE BASIS OF THE ECONOMIC VALUATION OF THE COMPANY´S BB CUSTOMERS CUSTOMER LIFETIME VALUE (CLV) AND ITS PORTFOLIO CUSTOMER EQUITY (CE) AND JUSTIFY HER DECISION BASED ON EXPECTED MARKET CIRCUMSTANCES. LEARNING OBJECTIVES 1. TO EXPLORE THE IMPACT OF MARKETING DECISIONS ON STRATEGIC AND FINANCIAL PLANNING AND THE CONTRIBUTION OF SHAREHOLDER VALUE. 2. TO UNDERSTAND THE IMPORTANCE OF CUSTOMER VALUATION IN ORDER TO FOCUS ACQUISITION AND RETENTION MARKETING STRATEGIES. 3. TO DISCUSS THE IMPORTANCE OF RETENTION RATES AS A SOURCE OF VALUE. 4. TO CALCULATE THE CLV AND CE OF A CUSTOMER PORTFOLIO AND INTERPRET ITS MEANING.

Más Información
Nombre del producto SELL OR NOT? JAZZTEL UNDER THE ORANGE SPOTLIGHT
Autor MENDEZ SUAREZ MARIANO
Ebook No
Libranda No
Cambio 7 días
Devolución 7 días
Solo usuarios registrados pueden escribir comentarios. Por favor, iniciar sesión o crear una cuenta